About AI in our artwork
In short
The artwork in our range is created with AI tools and edited by us. It consists of artistic interpretations — not photographs and not historical documentation.
This is stated on every single product page, before you buy. We say it because the law requires it — and because we think you are entitled to know what you are hanging on your wall.
How does a piece of artwork come about?
We work like an illustrator who has been handed a new tool.
A piece begins with an idea: a building, a light, a mood. We describe it to an AI tool, and we discard, adjust and describe again — often many times before anything comes close to what we had in mind. Then we choose the crop, correct the colours, decide the typography and build the finished poster.
The choices along the way are ours: what stays in, what goes out, how it looks in the end. The tool makes the pixels. It does not make the poster.
What that means for what you are buying
Our city posters show cities as they could have looked — not as a camera saw them. An image of Kabul in the 1960s is not an archive photograph. It is an interpretation, built on research into how the city looked, and on a decision about how we want to remember it.
People in the artwork are not real people. We deliberately reject artwork where a face ends up resembling someone who exists.
Buildings and places are real. The details are not always accurate. If you need a poster as a source for something that has to be correct, ours is not the right one.
Is it still art?
We think so. But we refrain from pretending it is anything other than what it is.
We never print the AI disclosure on the poster itself. The law does not require it for works of art, and nobody wants to hang up a poster with a technical note on it. The disclosure is where you need it: before you buy.
Questions?
Write to noorbayt@growgineer.com. We are happy to explain in concrete terms how a particular piece came about.